I’ve always seen things a little differently. From photography and genre-bending music to one-of-one fashion pieces, I’m drawn to creative expression that challenges convention, builds culture, and tells a deeper story.

As a creative director, brand builder, and multidisciplinary creative, I work across a portfolio of brands and small businesses, bringing ideas to life through branding, graphic design, art direction, eyewear, fashion, and custom apparel. My work spans the entire creative process—from developing brand identities and designing products to producing custom embroidered and printed goods through Frisco Threadz, building digital presence through social media, and creating real-world connections through retail pop-ups, brand activations, and collaborations.

With a background in corporate branding, communications, and program management, I bring together creative vision, strategic thinking, and hands-on execution. I move between big-picture brand development and the details that make it happen, helping businesses find their voice, shape their identity, develop meaningful products, and connect with their audiences across multiple touchpoints.

I believe the strongest brands are more than logos or products. They’re stories, experiences, and communities built around something people can feel a connection to.

From the first idea to the finished product, from the digital world to the physical space, I help turn identity into something tangible—and make things mean more.

RAY2WICEABAD@GMAIL.COM

650-200-0220